• Siemens’ PLM software technology helps Britain’s Land Rover BAR team in quest to “Bring the Cup Home”
• Integrated virtual design to manufacturing environment enables continuous design and quality improvement

For almost three years, Siemens’ product lifecycle management (PLM) software business has been helping Land Rover BAR to design, evaluate, verify and produce Britain’s America’s Cup Class (ACC) catamaran – on-time and on-budget. Over 85,000 hours of design and build have resulted in a 15 meter boat that includes 1200 meters of electronic and electrical cabling connecting 190 sensors and four video cameras. Working with Siemens, the team successfully managed the ambitious schedule using an integrated software environment for product lifecycle development that enabled multiple disciplines to work together seamlessly. The result is a vessel – christened “Rita” today in a ceremony on the island of Bermuda – designed to bring the America's Cup back home to where it all began in 1851.

“Siemens’ software technology has enabled us to simulate, analyze and test design solutions throughout the design and build process,” said Andy Claughton, Chief Technology Officer of Land Rover BAR. “Using this software has saved time and will allow us to continue to make improvements up to the competition, where we hope to bring the Cup home to Britain for the first time in race history.”