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Music Tribe selects Siemens¡¯ Xcelerator portfolio for electronics manufacturing smart factory
·¢²¼Ê±¼ä£º2021.03.08
Siemens Digital Industries Software announced that Music Tribe, a multi-national leader for professional audio products and musical instruments, has selected solutions from the Xcelerator portfolio as the cornerstone for its digitalization initiatives, and as the technology to power a new smart factory in Malaysia. Music Tribe plans to deploy product lifecycle management (PLM) and manufacturing execution system (MES) software from Siemens to deliver a better customer experience using digitalization. 
 
¡°We are proud to announce our collaboration with Siemens to implement an advanced design and manufacturing environment based on digital twin technology,¡± said Uli Behringer, CEO of Music Tribe. ¡°Using solutions from the Xcelerator portfolio can not only enable Music Tribe to revolutionize it¡¯s design processes, but also power our new digital and full automated factory in Penang, Malaysia, all for the benefit of our customers.¡±
 
Across industries, customers are continuing to look for smarter and more personalized products. Music Tribe has chosen Siemens¡¯ personalized, adaptive and modern services to enable the creation and use of a comprehensive digital twin, which can allow them to realize the dream of digitalizing their customer-obsessed culture and the goal of achieving ¡°lot size 1¡± manufacturing. Using Siemens¡¯ solutions, Music Tribe can better meet the needs of their customers and deliver a unique personal experience with their products, including audio mixers, amplifiers and other high-end audio equipment. 
 
¡°Music Tribe is a strong leader in their industry, and Siemens is proud to have been selected to support its enterprise-wide standardization and scalability strategies,¡± said Alex Teo, Vice President, South East Asia at Siemens Digital Industries Software. ¡°Making the strategic decision to move forward with a clear digital transformation strategy to achieve Music Tribe¡¯s goal towards Customer Obsession can position Music Tribe as a strong industry player set up to meet the competitive market of tomorrow.¡± 
 
Music Tribe is a multi-national leader for professional audio products and musical instruments with operations in the UK, Denmark, Sweden, Canada, Germany, Japan, China and the Philippines. The company¡¯s brand portfolio includes brands such as Behringer, Midas, Klark Teknik, Lab Gruppen, Lake, Tannoy, Turbosound, TC Electronic, TC Helicon, Bugera, Coolaudio and Auratone.
 
For more information on Siemens¡¯ Xcelerator portfolio, please see here.  
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